What is Coverwrap?
Coverwrap is a creative and interactive brand building tool that provides corporates with direct access to their target customers. Due to the flexibility of the coverwrap content, a wide range of messages can be displayed, including but not limited to new image/product/ service launching and pre-campaign/ post-campaign message. Acting as an effective communication tool attached with some of the most respected publications, Coverwrap helps to present a professional corporate image. It serves as a perfect gift for potential clients as welcoming gift or for existing clients as loyalty reward.
How does it work?
1. Client selects a target group to reach, such as existing VIPs or new prospects from own base or MI base.
2. Customized message is designed to be showcased on coverwrap of renowned titles such as Forbes Asia.
3. Based on client’s marketing schedule or special topics in the selected title, the coverwrap is delivered according to planned schedule
4. Distribution is made to target group by door-to-door delivery, which fits into client’s personalized CRM program.
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